CULTURAL DOMINANT OF PREPARATION OF BACHELORS IN TOURISM FOR ANIMATION ACTIVITIES

Objective. The article is devoted to the study of possibilities culturological preparation bachelors in tourism for animation activities, which should be based on awareness its essence as a sphere cultural leisure, taking into account all means influencing and stimulating student activity. authors conditions organization activities basis introduction technologies content. necessity systematic approach problem through development structural functional model content substantiated. To achieve this goal, set theoretical empirical methods are used, identify meaningful component dominant activity, substantiate role improving quality, attractiveness diversity tourist product. Methods. main studying training professionals are: abstract-logical method — when determining problematic issues formation educational environment bachelors’ professional with dominance; modeling developing intercultural communication multidimensionality multifacetedness. Results. In context research process activity defined specified, condition priority organizational principle functions their specific features defined. concept «animation process» interaction animator tourists specified it that provides representatives various cultures course joint tourism. There emphasized mastering will help improve quality product emotional personality specialist clarify meaning competence», give author’s definition competence an integrated personal entity reflects readiness implementation programs. It determined must able clearly convincingly express thoughts, have developed figurative thinking ability improvise. recognized such combine logical aspects solving problems. components process, content, use determined.